2019-2023: Outreach

East London Cares’ proactive Outreach programme worked with our fabulous local partners across Hackney and Tower Hamlets to identify and invite older and younger neighbours to be part of their community and share time with another generation.

Every year, we spoke with thousands of people over 65 in our boroughs welcoming them to East London Cares and our programmes. We worked closely with local partners so they could signpost people into our community and we also directed people to other organisations.

We worked across our patch year-round, going out to meet older neighbours by visiting chemists, supermarkets, GP surgeries, pubs, libraries, betting shops, community centres, faith groups and local estates. Working closely with many community partners who referred neighbours to us, we shared information our community to create connections in rapidly-changing Hackney and Tower Hamlets. 

We also reached out to younger neighbours who may be experiencing isolation. We worked with local universities and youth groups, employers, networks, and other communities – as well as online – to inspire people to be part of the East London Cares community.

In 2019/20, we also ran a Winter Wellbeing project to identify older neighbours and connect them with younger people living in east London. You can find out more about our Winter Wellbeing project here.