The Team

Our core team work day-to-day to devise and deliver the projects and partnerships that connect people and build communities in east London. We are based in London Fields, right in the heart of our target area. To contact us to get involved, or if you have a query, please see our email addresses below.

Roxi Rustem - Head of Programmes

Roxi leads the team at East London Cares. She was born and raised in Tower Hamlets, and previously led the volunteer and outreach programme at North London Cares. 

If you have any questions or queries about East London Cares, get in touch with Roxi.

Email
[email protected]

Priyanka Chauhan - Programme Coordinator (Social Clubs)

Priyanka is the Social Clubs Coordinator at East London Cares, designing and delivering free events for older and younger neighbours across East London to strengthen local community connections, conversations and enjoyment. Priyanka is also an inclusive dancer and has previously worked with Jacksons Lane Theatre and Union Chapel on their creative community outreach.

Email
[email protected]

Sinead Wilkinson - Programme Coordinator (Love Your Neighbour)

Sinead is the Love Your Neighbour Programme Coordinator, connecting older and younger neighbours through one-to-one friendship in Hackney and Tower Hamlets. Previously, Sinead worked as an Outreach Coordinator across our sibling branches, North London Cares and South London Cares, and volunteered at Manchester Cares on the Love Your Neighbour Programme.

Email
[email protected]

Rob Paterson - Development Coordinator

Rob oversees fundraising for East London Cares, supporting our amazing community fundraisers, as well as running events and managing relationships with trusts and corporates. Rob was previously the development coordinator at Manchester Cares, and prior to that he managed relationships with schools and supporters for The Tutor Trust. 

Contact Rob if you'd like to fundraise for East London Cares, make a donation or nominate us for your workplace's charity of the year. 

Email
[email protected]

Charlie Jamieson - Director of Programmes

Charlie coordinates our programmatic strategy at East London Cares and at our sibling charities South London Cares, North London Cares, Manchester Cares and Liverpool Cares.  Previously, she managed our business partnerships at North and South London Cares and prior to that, led the Social Clubs programme at South London Cares. 

Email
[email protected]

Ellenor Baron - Director of Development, The Cares Family

Ellenor develops corporate partnerships, supports our individual donors and coordinates the fundraising strategy across The Cares Family – East London Cares and our sibling charities, North London Cares, Manchester Cares, Liverpool Cares and South London Cares. Previously, Ellenor worked as Head of Major Gifts at The Cherie Blair Foundation for Women

Email
[email protected]

Alex Smith - Founder/CEO, The Cares Family

Alex is CEO and founder of East London Cares, North London Cares, South London Cares, Manchester Cares and Liverpool Cares. He was formerly an aide to Ed Miliband and editor of one of the biggest political websites in the UK. He is a governor at Holloway School and was a volunteer in Camden during the 2012 Olympics. He has been awarded two UnLtd social enterprise awards for his work founding North London Cares in 2011 and South London Cares in 2014.

Email
[email protected]

View all of our supporters East London Cares is partnered with...